By the end of 2012, more than half of marketers will likely be experimenting with digital video, up from only 20% to 30% today, which will bring a shift in the creative as well. That's the bold prediction from Forrester's David Cooperstein, VP and Research Director in an interview with Beet.TV conducted at the ANA conference in NY. Forrester Research and the ANA just released a joint study on digital video advertising and TV ad effectiveness concluding that marketers are much more...
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